I have a strong passion for creating attractive, systematic and inclusive user experience, and my skills are adaptable to both startups and products in advanced stages. People describe me as approachable and collaborative, and I take pride in fostering a collaborative spirit, which I believe is essential for successful teamwork.
I’m a seasoned Product Designer and design leader, building thoughtful, user-centered solutions since 2009.
My background spans B2B and B2C SaaS across a wide variety of industries—including cybersecurity, entertainment, mobile apps, supply chain, e-commerce, property management, banking, healthcare, booking systems, marketing websites, and more. I’ve also worked extensively on platforms, design systems, and tools that support scale and consistency.
My role typically covers the full design lifecycle: from discovery workshops and user research, to UX/UI design, prototyping, collaboration with developers, and ongoing iteration post-launch. I’m also a published writer and speaker on design systems and platform thinking.
I partner with clients to understand their individual needs and elevate the value of their brands through thoughtfully designed experiences.
Every project is special and very different in many ways. So its journey. Choosing the right people for a project though makes the journey worth it.